Nown, an Amsterdam-based maker of award-winning, carbon-neutral architectural products, built a merchantry out of experimenting with space and form. So, when Nown vicarious Brand Brothers to diamond its trademark identity, the visitor asked the Parisian branding studio to develop a visual story centered virtually elevation, precision, and obsession with beauty.
Brand Brother’s new graphic system is welded by a bespoke typeface and inspired by the intersection of diamond and engineering. The Nown typeface features wipe edges and repetitive angles that meet at precise points. This modular type system begs for experimentation — join the components in a sonnet or deconstruct them for increasingly abstraction. An wide-stretching verisimilitude palette adds yet flipside layer to the scalability of this striking new identity.
Lead designer: Johan Debit
