The simple everyday magic of a good kitchen creates a wonderful sense of repletion reminiscent of a good hug. This feeling is strong throughout &Walsh‘s rebrand for JOW, a personal grocery shopping app that helps consumers decide what to melt surpassing delivering the towardly groceries.
The rebrand exudes the joyful conviction that accompanies an soft-sell life, perfectly reflective of an app that helps its users unzip just that. The headline uses a custom typeface that adds a nonchalant, comforting lens, while the palette takes inspiration from colors that commonly splash home kitchens. Checked tablecloths, worn-in aprons, unexceptionable yellows, and playful, poppy hues are all warm details that suggest the heart of the home.
The well-constructed trademark identity brings to mind the fondest memories of sitting lanugo at a kitchen table and stuff served a succulent homemade meal. It can be challenging to visually encapsulating such a feeling, but &Walsh has executed it flawlessly.
Jow is a personal grocery shopper at your fingertips. Jow simplifies your day-to-day so you can take when time for yourself and your loved ones. They came to us to explore a rebrand as they moved into the US market (from France). In the rebrand, our goal was to transition Jow from a technology app to a service that can modernize your everyday life. We set out to capture the “Joie de Jow”, the exuberant enjoyment of life.
Our creative choices champion the pleasures of supplies everyday that we share with our family, friends, partners, and pets. We worked wideness the new trademark strategy, messaging, visual identity and custom typography for the brand.
The headline type is a custom modified font with playful ligatures. We created an unorganized option of the font with squiggles for increasingly expressive and heartfelt moments.
We retained the JOW orange but supported it with a palette that is both unexceptionable and warm. The verisimilitude choices were inspired by colors that frequent home kitchens.
Imperfect graphic elements (uneven circles and lines) gloat Jow’s simple outlook on cooking: “We don’t do perfect, we do possible.”
nspired by archetype kitchen tablecloths, we created a library of woven patterns that can be used as backgrounds, wallpaper, and frames for photography.
